LG Smart Solutions

Registration Details

Company Registration No: 11357115

ICO Registration No: ZB276185

AW House, 6-8 Stuart Street, Luton, LU1 2SJ

CHAPTER I: PERSONAL DATA PROCESSING POLICY

LG Smart Solutions LTD (“we”, “us”, “our”) is committed to protecting your privacy and handling your data in an open, transparent, and lawful manner. This Privacy Policy explains how we collect, use, store, and share your personal data when you interact with our services — particularly in the context of educational counselling, student recruitment, and university applications.

We are the data controller under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018. We are registered with the Information Commissioner’s Office (ICO) under registration number ZB276185.

CHAPTER II: CATEGORIES OF PERSONAL DATA COLLECTED

We may collect and process the following types of personal data:

1. Identity & Contact Information

Full name, date of birth, nationality, country of origin
Email address, telephone number(s), home and mailing address
Passport or ID number (where relevant)
Social media handles (e.g. Facebook, WhatsApp)

2. Academic & Application Information

Education history and qualifications
Personal statement, CV, reference letters
Course or institution preferences
English language proficiency and test results
UCAS or university portal information

3. Communications & Consent Records

Emails, phone calls, form submissions
Consent preferences (opt-in/opt-out records)
Declaration forms and application confirmations

4. Technical & Usage Data

IP address, browser type, device information
Website interaction history and referral source
Cookies and tracking data (e.g. Google Analytics, Meta Pixel)

CHAPTER III: PURPOSES OF DATA COLLECTION AND LEGAL BASIS

We collect and process your personal data for the following purposes:

A. Education Support and Application Services

To support your application to universities or colleges
To review your qualifications, personal statement, and documents
To communicate updates on applications, offers, and deadlines

Legal Basis: Performance of a contract or pre-contractual steps

B. Communication & Student Guidance

To provide guidance and respond to your enquiries
To send reminders, announcements, and relevant updates

Legal Basis: Legitimate interest and/or your consent

C. Data Sharing with Partners

Sharing with education institutions and verified third parties (e.g. admissions platforms, CRM software)

Legal Basis: Your explicit consent

D. Marketing (With Your Consent)

Newsletters, study opportunities, offers or events
Conducting surveys to improve our services

Legal Basis: Consent (with option to withdraw anytime)

E. Website Analytics

Measuring website traffic and user behaviour for UX improvement

Legal Basis: Consent (for non-essential cookies)

CHAPTER IV: DATA SHARING AND THIRD PARTIES

We may share your data only with:

Partner universities, colleges, or institutions to facilitate applications
CRM platforms, secure cloud storage, and email providers (e.g. Microsoft 365)
Legal or regulatory bodies when required

Important Notice

Your data will never be sold or shared for non-educational or non-legitimate purposes.

CHAPTER V: STUDENT DECLARATION AND CONSENT

                    By submitting your application or enquiry, you explicitly confirm the following:
                    All information you provided is accurate and truthful.
All application materials (e.g., personal statement, CV) were written by you.
You consent to LG Smart Solutions LTD and its partners acting as data controllers, processing your personal data under applicable data protection law.
You understand your data may be shared with third parties (such as universities or information systems) solely for processing your application.
You consent to being contacted by phone, email, post, and social media.
You agree to your data being stored in our systems and university databases as necessary.

                

CHAPTER VI: DATA RETENTION

We retain your personal data as follows:

1 year from the date of application for applicants not enrolled through us
4 years for applicants who enrol through LG Smart Solutions LTD
Longer if legally required (e.g. financial or compliance records)

Once retention periods expire, data will be securely deleted or anonymised.

CHAPTER VII: YOUR RIGHTS UNDER UK GDPR

You have the following rights:

Right to Access

Request the personal data we hold about you

Right to Rectification

Correct inaccurate or incomplete data

Right to Erasure

Request deletion of your data (in certain conditions)

Right to Restrict Processing

Temporarily halt processing in specific situations

Right to Data Portability

Request your data in a transferable format

Right to Object

Withdraw consent for marketing or processing

Right to Complain

File a complaint with the ICO if dissatisfied

Right Not to Be Subject to Automated Decisions

Request human review

Exercise Your Rights

📧 Email: enquires@lgsmartsolutions.co.uk

📍 Write to: LG Smart Solutions LTD, AW House, 6–8 Stuart Street, Luton, LU1 2SJ

CHAPTER VIII: INTERNATIONAL DATA TRANSFERS

If we transfer your data outside the UK or EEA (e.g., university systems), we will ensure that the recipient complies with adequate safeguards, such as:

UK government adequacy decisions
Standard Contractual Clauses (SCCs)
Binding Corporate Rules (BCRs)

CHAPTER IX: COOKIES POLICY

We use cookies to:

Provide core functionality (e.g., login, form submissions)
Analyse website traffic
Personalise your browsing experience
Deliver targeted ads (e.g., via Google Ads, Meta Pixel)

You can manage your cookie preferences using the banner on our website or by changing browser settings. Essential cookies cannot be disabled.

CHAPTER X: CHILDREN’S PRIVACY

Our services are intended for individuals aged 18 and over. We do not knowingly collect data from children under 18 without verifiable parental consent.

CHAPTER XI: UPDATES TO THIS POLICY

We may update this Privacy Policy periodically to reflect legal, operational, or technological changes. All updates will be published on our website with a new effective date.

CHAPTER XII: CONTACT US

If you have questions or wish to exercise your rights: